Nowadays, potential customers want to see the product in action. Video content is likely to engage costumers and ignite emotions. It's a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product or service descriptions
Photographs encourage engagement and increase the likelihood of people to act. No matter how powerful your marketing material is, it can only succeed if it encourages people to reach out to your business or take other actions. For social networks, websites or blogs, a good photo can make the difference.